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Your closet's second chance

a cyclical fashion app for the lovers of sustainability, the second hand side hustle and pre-loved fashion

take our style

personality quiz

personalized browsing experience

swap your items anywhere in the world

fast bidding!

it's a match!

Silver Bracelet

match

Denim Vest

swap

Pointed Black and Pink Shoes

bid

Tell us what you're looking for and find your perfect fit easily with our interactive browsing feature- 

We match locations so swapping in your city or country is easy! Simply accept or decline swaps.

Get the items you want for the price of your dreams. Offer a bid, and see if it's a match!

preloved makes the world go round

"In Cape Town alone, more than 70 000 tonnes of textile waste was dumped in the municipality's public landfills in 2022, according to Greencape's textile industry report."

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Not only do we offer a swap feature that makes cyclical fashion more accessible, but if your item doesn't sell or swap in 3 months we will deliver it to a women's charity FOR FREE ensuring it is guaranteed a second chance.

did you know?

for the love of...

SUSTAINABILITY

We believe in cyclical fashion as a solution to textile waste, pollution and unethical production.

THE SIDE HUSTLE

Reselling clothing is an emerging side hustle that anyone can get in on no matter their full-time demands.

SECOND CHANCES

All clothes deserve a second shot at finding love. One person’s preloved is the next person’s first love.

Oversized Suit

no-strings attached

Commission based on your budget. We charge a % buyer's fee once you receive your new fit, and you only pay once your item is sold and cash is in your new bag. 

Gone are the days when you have to engage in lengthy discussions on price and delivery, we facilitate purchases and sales from start to finish.

fashion with benefits

All the benefits with minimum effort. Preloved sales are so hot right now. Make it your wallet's new side piece.​

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$73 billion
the value of the clothing reselling market in the US


18%
increase in global second hand clothing sales


67%
of UK Millenials buy second hand


2 out of 5
items in Gen Z closets are pre-loved


R10 million
how much South Africans earned selling second hand clothes online in 2022


$350 billion
global worth of the clothing resale market

Image by Heather Ford
Smitten Prototype.gif

explore the app now

Click through our prototype to explore the app below

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